ANTI SMOKING CAMPAIGN

Mayapada Hospital

BACKGROUND

 

Since 1964, approximately 2,500,000 non smokers have died from health problems caused by exposure to secondhand smoke. Mayapada Hospital just open their Pulmonology Center, they need to act fast to give a boost both on their advertising and spreading the information about the danger of secondhand smoke.

IDEA

 

Most smokers take their own health for granted but still are concern with their children's health. That's why we try to let the smoker experience the guilt of smoking near children or pregnant women by making series of creative posters. We put the poster at the free smoking public area, and tricks the smoker to look closer to the poster by making a small headline.

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To support this campaign, we also hit the social media and put the full information online.

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