1001INSPIRASIRAMADHAN.COM
Unilever
BACKGROUND
As a mainly moslem country, Ramadhan is a special month for Indonesians. There are various traditions in a number of areas in which people welcome the holy month of Ramadhan. Although traditions may differ, the spirit remains the same, which is joyful and gratefulness in welcoming the holy month.
It’s always been a hectic month for moms, since they play a key role, during Ramadan.
CHALLENGE
Unilever Indonesia set a unique challenge, to inspire moms during Holy Month of Ramadhan, so moms can create the perfect Ramadhan for her family. And by doing so, it can also increase the sales of all 48 of their various brands to moms during Ramadhan with the bold initiative that never tried before.
IDEA
1001InspirasiRamadhan.com was born, it's a single platform (website) for moms to find every inspiration, information and entertainment during this stressful month. We create 1001 Inspirational articles leading to every Unilever brands product benefit and drive this journey to end with sales. The real 360 campaign are behind it, from TVCs, digital campaign, OOH advertisement and 400K store displays.
RESULT
52 M
People
Reach
1.2 M
Website
Visitor
65%
On Target
Impressions
200%
E-Commerce
Sales Increase
21 M+
Youtube
views
160% Over KPI
32% Over KPI
30% Over KPI
Best Cross Media Integration
Best Mobile Website
