1001INSPIRASIRAMADHAN.COM

Unilever

BACKGROUND

 

As a mainly moslem country, Ramadhan is a special month for Indonesians. There are various traditions in a number of areas in which people welcome the holy month of Ramadhan. Although traditions may differ, the spirit remains the same, which is joyful and gratefulness in welcoming the holy month.

It’s always been a hectic month for moms, since they play a key role, during Ramadan.

CHALLENGE

Unilever Indonesia set a unique challenge, to inspire moms during Holy Month of Ramadhan, so moms can create the perfect Ramadhan for her family. And by doing so, it can also increase the sales of all 48 of their various brands to moms during Ramadhan with the bold initiative that never tried before.

IDEA

1001InspirasiRamadhan.com was born, it's a single platform (website) for moms to find every inspiration, information and entertainment during this stressful month. We create 1001 Inspirational articles leading to every Unilever brands product benefit and drive this journey to end with sales. The real 360 campaign are behind it, from TVCs, digital campaign, OOH advertisement and 400K store displays.

Advertising Portfolio
Advertising Portfolio
Advertising Portfolio

RESULT

52 M

People

Reach​

1.2 M

Website

Visitor​

65%

On Target​

Impressions

200%

E-Commerce

Sales Increase​

21 M+

Youtube

views

160% Over KPI

32% Over KPI

30% Over KPI

Best Cross Media Integration

Best Mobile Website

Leaderboards Special Award

20%

SALES

GROWTH

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