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IMAGINATION DRIVES US
Mazda Indonesia
BACKGROUND
To anticipate the 7 Generation Mazda Indonesia need a new communication for Indonesian market. It’s a refinement from the past generation, Mazda will focus on the beauty of the design, technology and premium overall. This will lead to new customer segmentation.
TASK
This rebrand and new segmentation require the communication to overcome rationale barriers and see the emotional value that Mazda bring. So we need to introduce the concept of 7G from Mazda to become something that is relevant and most importantly giving an escalated brand perception to compete with brand like Mercedez Benz, BMW, etc
IMAGINATION DRIVES US
Manifesto Video
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